International manufacturer plans expansion in Tampa – Tampa Bay Business Journal

A company that helps aging individuals achieve greater mobility is opening its first overseas subsidiary in Tampa.

Denmark-based Liftup A/S will hire 20 new employees and invest $350,000 in its expansion project for the Tampa Liftup USA office.

The company designs and manufactures technology products that help disabled, injured and elderly people get around. Recent jobs announcements in the Tampa area have centered on companies lauding the region for its educated and talented workforce, but Liftup is coming to Tampa for different reasons.

“We have chosen to establish our U.S. corporation in Tampa, since Florida has a fast-growing population of our target customers over the age of 65,” said Benny Steen Rasmussen, president of Liftup USA, in a release.

Some products the company has previously designed include collapsible chairs that can help a fallen person rise to an upright position with little effort, collapsible staircases people can use for lifts and lifts hidden in floors to help navigate split level structures.

The Tampa Hillsborough Economic Development Corp. helped Liftup with property searches, market data, workforce program information and partnership referrals during the recruitment process. The agency’s efforts allowed the company to keep startup costs low, according to Rasmussen.

No incentives were offered or used in the project.

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Other international companies have also expanded operations in Tampa and Hillsborough County in recent years including TransferWise, SLV Lighting and Willis Towers Watson, all of which have a global presence.

“Tampa’s reputation as the place to be for innovative young companies seeking extraordinary talent is gaining steam across the globe,” said Tampa Mayor Bob Buckhorn. “This city’s low cost of living, diverse and affordable housing options, and outstanding quality life have made it a destination for fast-growing firms and highly skilled people to come and build their future. We look forward to helping Liftup USA achieve great success here.”

This latest announcement brings the number of jobs the EDC has helped bring to the area to 673, the agency reported. It also announced this week a company is bringing 100 jobs to Tampa.

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